Since it’s important, it’s worth it to know how to do it. In short, sending emails to unverified email addresses isn’t worth it. Sending marketing emails to invalid emails can hurt your email deliverability. Doing a reverse email lookup on an invalid email is a waste of time. You should verify email addresses before you use them for anything. We’ll cover reverse email lookups later on in this post. You’ll need to do a reverse email lookup to discover that information. But verifying an email address doesn’t tell you who owns that email. Verifying an email address is simply making sure that the email address exists and can receive emails. Here’s what you need to know: What is Email Address Verification?įirst, it’s important to understand what you’re doing when you verify email addresses. Scammers can have thousands.įortunately, there are a few methods businesses and individuals can use to verify email addresses. People often have multiple email addresses. The fact that there’s a nearly infinite number of possible email addresses makes this even worse. Unfortunately, email addresses are slippery things since they’re so easy to create. So it’s best to check email addresses before you use them. This comes from typos, invalid syntax (like a missing sign), or people entering fake emails to get to gated content without giving up their inbox. If you’re sending sensitive information, or running email marketing campaigns, having invalid email addresses can be bad news.Īlso, almost 10% of email addresses entered on forms are invalid. However, if you’ve collected emails in bulk, verifying them before you use them is even more important. This works just fine when we get an email address from a friend or get one from a company website.īut if you purchase an email list, or scrape emails from the web, verifying those email addresses may not be so simple. Whenever you get an email address and send an email to it, you’ve verified that email address. You may not realize it, but you probably verify email addresses every day.
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